2018 Friday Activities

On Friday, August 17th (the day before the Float Conference), there will be a day of fun smaller activities that are open to everyone coming to the Float Conference. These activities are organized by your fellow members of the float community. The events will be taking place at various times between 9am-8pm on that Friday (finishing just in time for the Welcome Party on that Friday night).

If you’re interested in hosting your own event during this year’s Friday Activities, email us at conference@floathq.com!
Bus Tour Friday Activities 2 Friday Activities 3

Activity Details and Registration

All the activities will be taking place at the Lincoln Hall building on the Portland State University campus (the same location the Start a Center Workshop will be held). There will be a Float Conference booth at the entrance of the building (on the side with the park in front of it). If you come to that booth, we will guide you to the individual rooms from there.

Lincoln Hall
1620 SW Park Ave
Portland, OR 97201

Sign-ups for events will open at the beginning of August.
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Marketing Forum
Time TBA
Free
400 person capacity
Organized by the Float Conference

Come join us for the second annual Marketing Forum! Marketing is of the utmost importance to running a successful float center, and it takes thought, strategy, and hustle to execute well.

Last year’s Marketing Forum consisted of panels made up of owners of some of the biggest and most successful float centers around. If you missed it, take a listen to the audio from last year:

This year’s Marketing Forum will be taking on a different structure, delving in with laser focus on two specific topics we think are critical to float centers right now: pitching memberships and Facebook ads.

We all know memberships are critical to running a stable float business, and many people put thought and care into their pricing structure, but how do you actually get people to sign up? We’ll explore the rubber hits the road strategies in actively encouraging your customers to become members, and how to deal with the fear of being too “salesy.”

In our annual Float Industry Survey Facebook ads are consistently listed as the most effective means of paid advertisement for float centers. We’ll delve into what makes an engaging Facebook ad, and importantly, how to track if what you’re doing is actually working and generating sales for your float center.

The goal of the Marketing Forum will be to generate tactical and pragmatic marketing advice that you can go back and implement in your center right away. Come join in on the fun!

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Bus Tour of Portland’s Float Centers
2:00pm – 7:00pm
$79
29 person capacity
Organized by the Float Conference
Bus Tour

Come on a tour of Portland’s float centers! Portland has a nice mix of different float center setups, with centers that only provide floating, centers that have floating built into a wellness center, centers located in busy downtown areas, and even a brand new center that is opening just weeks before the conference!

We’ll be taking a cherry red double decker bus around, stocked with local craft beer, so we can tour the float centers in style.

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Float Research Collective (FRC)
Time TBD
Free
Capacity TBD
Organized by Dr. Justin Feinstein
Justin Feinstein

Dr. Feinstein will organize a meeting to discuss the recent launch of the Float Research Collective (FRC), an industry-wide initiative to create an infrastructure for conducting float research and collecting data at recreational float centers across the country, and eventually the world!

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Meditating with Muse
Time TBD
Free
Capacity TBD
Muse

Muse is the first tool in the world that can give you accurate, real-time feedback on what’s happening in your brain while you meditate. It provides motivational challenges and rewards to encourage you to build a regular practice. Muse gives you feedback about your meditation in real time by translating your brain signals into the sounds of wind. When your mind is calm and settled, you hear calm and settled winds. When your mind is active the winds will pick up and blow. Curious yet? Come and try the Muse meditation experience!

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Open Float Room Construction and Maintenance
Time TBD
Free
Capacity TBD
Mandala Float Pools

We will discuss the idiosyncrasies of building out and operating open-style float rooms. If you have built one yourself and would like to share, please attend and/or send photos to connect@mandalafloat.com before the activity.

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How to Work with Veterans
Pathways for Veterans

Pathways for Veterans has been actively working with veterans and their families using a variety of alternative healing modalities for several years. In the past year, Pathways has worked with float facilities to create Pathways research centers. This workshop will share the results of the pilot studies generated from several of the participating Pathways research center directors, along with the latest in what happening with our veterans.

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Tales From A Two Tank Center: Still Alive
Time TBD
Free
Capacity TBD

Another year and people keep coming back to float! We’ll discuss running a small two tank center in a small market. How do we flourish? How do we survive? Do’s and Don’ts will be shared! If you’re considering opening a small center in a small market and want to know what you’re getting into, this is for you!

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The FTA and You: Safety, Regulatory Policy, and Education for a Thriving Float Community
Floatation Tank Association

The FTA invites all float professionals for a special public council on the future of floatation. We will hold space for dialogue, concerns, as well as a presentation of the FTA’s recent work and important news about Nationwide standards for float centers.

Float centers exist in murky regulatory waters: while some jurisdictions adopt laws favorable to starting and running a float business, other regulators either enforce burdensome laws applicable only to swimming pools or turn a blind eye towards floating. This regulatory situation creates uncertainty for all business owners and is simply not set up to support a diverse, thriving float industry.

The FTA is working to ensure that standards specific to float tanks and businesses that offer floating are recognized by all regulatory bodies. From training your employees to work with at-risk populations to unassailable water sanitation procedures, the FTA works with float centers and manufacturers to prevent unintended harm from floating and systemic backlash against float enterprises.

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Enhancing Your Client’s Experience With Kangen Water
Enagic

Customer satisfaction and experience is key to having repeat business. Find out how one device can enhance your customers experience to bring more repeat business, new business, and helping you go green.

Kangen Water device has been used in Japan for over 40 years and is certified as a medical device. It makes seven different types of waters which can be used as a disinfectant, skin moisturizer, drinking water, and so much more. We will show you how this one device has increased sales, business, customer retention, and customer satisfaction in several business models.

Change Your Water. Change Your Life!!!

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The Havening Technique
Time TBD
Free
Capacity TBD
Organized by Vivian McKinnon

The Havening Technique® was developed by Dr. Ron and Dr. Steve Ruden from New York and is used widely across the world to create desired change. This technique works by applying gentle touch to the arms, the hands and the face at the same time as cognitive distraction to de-link and permanently remove the way the mind and body has stored events. It is this removal that literally disconnects the recalled memory from its emotional content, thus detaching the individual from the event. This technique affects and works on the amygdala, this part of our brain is home of our fight, flight, or freeze response.

As this technique invites the mind into delta wave, it is a powerful tool to use prior to floatation as the newly formed and altered neuro pathways are then afforded the time in theta wave (natural learning and consolidation state) promoted by the float environment, so the individual can implement their own learnings. We already have all the resources we need to resolve any issue we may be facing and this supports us in getting to it quicker.

This technique is a great tool for therapists, health care professionals, or for individuals looking for an effective evidence based approach to improve their life.

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Make Calm Your Superpower

“In the end, we realize how simple life is when we accept this moment, just as it is, without pretending to be other than who we are. This is grace in action and the culmination of iREST.” -Richard Miller

iRest is a simple form of meditation designed for modern day living. Everyone needs a way to feel at ease when life gets challenging. iRest helps you tap into a place that is calm – even when life is not.

It is easy to learn, easy to do, and it can be done by anyone.

Some people use iRest to relax when life gets busy. Others use it to help heal from: serious trauma, stress, insomnia, depression, PTSD, chronic pain, and chemical dependency.

Research shows iRest works. iRest meditation helps: increase happiness and energy, decrease stress anxiety and depression, improve sleep, and strengthen your resilience to deal with day-to-day life.

Briefly learn the history of iRest and how you can incorporate this meditation with in your float center. But more importantly experience iRest for yourself. For the majority of this workshop you will be enjoying your own yogic nap! The best way to understand iRest is to do it.

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Laughter Yoga
Time TBD
Free
Capacity TBD
Organized by Brenda Nordenstrom

This is a fun-filled activity that combines laughter exercises with yogic deep breathing techniques.

More events to come!

All of the Friday Activities will culminate in a big Welcome Party that is open to everyone!

The Welcome Party is located at the World Trade Center, in their Outdoor Plaza. It’s about a 15 minute walk from the Friday Activities.