On Friday, August 11th (the day before the Float Conference), we’ve set up a day of fun smaller activities that are open to everyone coming to the Float Conference. The activities will taking place at various times between 8am-8pm on that Friday (finishing just in time for the Welcome Party on that Friday night).
Sign-ups for Friday Activities will happen closer to the conference.
If you’d like to put on a your own Friday Activity, email us at firstname.lastname@example.org!
1:00pm – 8:00pm • Free
Capacity: 450 people
Organized by Float On
If there is one thing every center needs (besides salt), it’s a solid flow of customers. Once your float center is up and running, marketing quickly becomes one of your biggest tasks. In fact, according to our 2016 State of the Industry report, marketing is the single largest challenge that float centers face.
With this in mind, we’re happy to announce the first ever Float Conference Marketing Forum.
The Marketing Forum will broken into four chunks, each tackling a marketing topic that is vital to the success of your float center:
We all know we have to be on there, but why… more importantly, how do we do it well? In this panel we’ll cover the basics of the different social media platforms, which ones you should be on, how to tailor your messaging to attain the biggest reach, and what numbers truly matter when measuring your effectiveness.
When your budget is low, one of the best resources you have is building relationships in your community to help fuel your word of mouth. In this panel, we’ll discuss grassroots programs you can perform to reach niche audiences, how you can build a float center through influencer endorsements, and why partnerships with other organizations in your city can produce a constant flow of traffic.
Pricing and Memberships
The perfect price is more than a simple math equation of costs + desired markup. Learn about how and when to discount your floats, the pros and cons of various membership structures, and how to use your prices to incentivize the type of behaviour you want.
We’re in the business of providing people with experiences, and the customer service you provide is a big part of that. We’ll discuss the different factors that can effect the experience your customers have, from how your center is laid out, to what amenities you offer, to knowing the right time to enforce your policies.
The format will include short poignant presentations, audience Q&A, and panel discussion facilitated by Derek W Wyatt, one of our main marketers here at Float On.
Come join us as we discuss and share the practical information that can help fill up your tanks!
Bus Tour of Portland’s Float Centers
2:00pm – 8:00pm
Capacity: 60 people
Organized by Float On
Come on a tour of Portland’s float centers! Portland has a nice mix of different float center setups, ranging from centers that only provide floating, to centers that have floating built into a whole wellness center, to massage studios with floating as an additional service. This year we’ll even be visiting a float center while their in their initial construction!
We’ll be taking a bus from place to place, but not just any bus, a double decker craft beer bus. That’s right. We’ll be serving craft beer on the bus. The double decker bus.
If you’d like to put on your own Friday Activity, email us at email@example.com.