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138: Marketing Forum – Facebook Ad Strategies

During the Friday Activities at the 2018 Float Conference, marketing professionals from within this industry joined forces to share their best practices on specific areas of marketing for the second ever, Float Center Marketing Forum.
In this episode, you’ll hear a group presentation on Facebook Ad Strategies.
We’d like to give a special thank you to Joni Sue Cleavenger of Jcleavenger.com and Kyle Robins of Maximum Floats for offering their strategies and best practices for running quality Facebook Ads.
After the discussion, we opened things up for audience Q & A.

137: Marketing Forum – Membership Growth

During the Friday Activities at the 2018 Float Conference, marketing professionals from within this industry joined forces to share their best practices on specific areas of marketing for the second ever, Float Center Marketing Forum.
In this episode, you’ll hear a group presentation on membership growth.
We’d like to give a special thank you to Gloria Morris of Float Sixty and Cindy Molchany for offering their expertise on growing a float center’s membership base.
After the discussion, we opened things up for audience Q & A.

136: Stephen Johnson – Revisited

This episode is a rerun of an interview conducted with Stephen Johnson for the 2014 Float Conference.

Stephen Johnson has been a long time Float Conference favorite, giving talks about the spirit of the float experience.

In this interview, Stephen discusses his rich and eclectic past, ranging from poetry to boxing to human anatomy.

135: Interview with Researcher, John Turner

John Turner worked with Tom Fine back in 1979 as the first two people to actually conduct research on floatation tanks.

John chats with Ashkahn about how that early float research got started, what sort of research questions they investigated, and how it evolved over the years.

134: Tom Fine – Revisited

This episode is a rerun of an interview conducted with Tom Fine for the 2015 Float Conference.

Tom Fine is one of the first people to conduct research using floatation tanks. He’s responsible for some of the most foundational research studies, such as studying cortisol levels in people while floating to deduce reductions in stress. Tom comes on the podcast to talk about his history of float research, and how the landscape of stress research has changed.

133: Dr. Justin Feinstein – LIBR

Justin Feinstein runs a float research lab out of the Laureate Institute for Brain Research.

He’s been conducting float research for some years now and is currently working towards a project called the Float Research Collective, an organization with the goal of creating an infrastructure for float research to be conducted in actual commercial float centers.

Justin joins Ashkahn to talk about his vision for the Collective, and about the Friday Activity he’ll be hosting this year to help brainstorm how the organization will function.

132: Dr. Peicheng Hu – FTA of China

On this episode we hear from Dr. Peicheng Hu, a professor and clinical doctor in the Medical Psychology Department of Peking University in China, and the President of the newly formed Flotation Therapy Association of China.

Professor Hu speaks about his own history with floating, which goes back many years, and about what’s currently happening in the burgeoning Chinese floatation industry.

131: Flux – Researcher

Flux is a Ph.D. candidate and the University of Colorado, Boulder, that has been actively working with the Laureate Institute for Brain Research to research the possible link between floating and the immune system.

He joins Ashkahn to discuss his educational background that has lead him to work on this project, and the implications the data could have.

130: Sahib Khalsa – Revisited

This episode is a look back at an interview conducted with Sahib Khalsa from the 2017 Float Conference.

Sahib is a researcher at the Laureate Institute for Brain Research and has been working for the past few years on studying the effects of floating on patients with anorexia nervosa.

Sahib joined the podcast to discuss the steps necessary to conduct research of this scale and the path forward in his work.

129: James Nestor – Author

James Nestor is a science-adventure journalist who has written for Scientific American, Outside Magazine, The New York Times, and more.

As a past conference speaker (2014 & 2015), James will be joining us at the 2018 Float Conference to discuss new research on his forthcoming book on the lost art and science of breathing… and the potential ties to floating.

This episode was made possible by Floatation Locations.