Gloria Morris is the owner of Float Sixty with two locations across Chicago and NW Indiana. She’s also close to opening her third float center with the next couple of months. Did we mention all of these locations only took 2.5 years to open?

In this episode, Gloria talks about her background in marketing and how that background has helped her locations thrive and make decisions through her analysis of customer data.

This episode was made possible by Floatation Locations.

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Jake Marty is one of the other founders of Float On and organizers of the Float Conference.

He’ll be teaching the CPO Certification class that takes place the day after the Float Conference.

Mr. Marty joins Ashkahn on the podcast to discuss what the CPO class is, and give more details on how it’s relevant to float centers.

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This episode is a repeat of an interview conducted with Glenn and Lee Perry for the 2015 Float Conference.

Glenn and Lee Perry are the creators of the first commercial float tank, the Samadhi tank. They have a rich history in the float world, starting by working directly with John Lilly and continuing to be an integral part of the float industry ever since.

On this episode, Glenn and Lee talk about their introduction to floatation therapy and the early days of the Samadhi Tank Company.

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Dr. Roy Vore is a microbiologist that specializes in Recreational Water Illness (illnesses most commonly found in pools and spas).

Roy joins Ashkahn to discuss the most common ways people get sick in pools and spas, and how the chemistry and operations of float tanks require different thinking when it comes to the likelihood of illnesses being spread.

Join us on August 18-19th for what will be the final year that Float On is organizing the Float Conference.

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Kevin McCulloch and Jacob Resch are the owners of Float STL, as well as the organizers of the Rise Float Gathering, a floatation event that takes place in St. Louis every year.

Kevin and Jacob join Ashkahn on the Float Conference Podcast to talk about their lives before running a float center, and how their past experience has influenced the way their centers run.

Join us on August 18-19th for what will be the final year that we’re organizing the Float Conference.

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[Apologies in advance for the audio quality of the Marketing Forum episodes.

The content is still amazing and we hope that you enjoy them.]

During the Friday Activities at the 2017 Float Conference, the industry came together to share their thoughts on four specific areas of marketing in the first ever, Float Center Marketing Forum.

In this special episode, you’ll hear from the panel discussion on social media.

Starting off this section Sean Lavery, co-founder of Float Toronto, walked us through the use of social media in his center in Canada.

After Sean’s talk, you’ll hear a group discussion among him and the other panelists:
Andy Zaremba – Float House
Nick Dunin – Beyond Rest
Kevin McCulloch – Float Stl.

After the discussion, we opened things up for some audience Q & A.

The Float Center Marketing Forum was one of the many Friday Activities held at the 2017 Float Conference. This was an experimental activity that we plan on doing again, but we would love your feedback.

What would you like to hear from future Marketing Forum panels?

Email forum moderator, Derek Wyatt (derek@floathq.com), with your suggestions.

Podcast: Play in new window | Download | Embed

Never Miss an Episode, SUBSCRIBE to the podcast - Android | RSS

[Apologies in advance for the audio quality of the Marketing Forum episodes.

The content is still amazing and we hope that you enjoy them.]

During the Friday Activities at the 2017 Float Conference, the industry came together to share their thoughts on four specific areas of marketing in the first ever, Float Center Marketing Forum.

In this special episode, you’ll hear from the panel discussion on community building.

Starting off this section Matt Smith, co-founder of Modern Gravity, walked us through the importance of community building in his center in Edmonton Alberta, Canada.

After Matt’s talk, you’ll hear a group discussion among him and the other panelists:
Andy Zaremba – Float House
Graham Talley – Float On

After the discussion, we opened things up for some audience Q & A.

The Float Center Marketing Forum was one of the many Friday Activities held at the 2017 Float Conference. This was an experimental activity that we plan on doing again, but we would love your feedback.

What would you like to hear from future Marketing Forum panels?

Email forum moderator, Derek Wyatt (derek@floathq.com), with your suggestions.

Podcast: Play in new window | Download | Embed

Never Miss an Episode, SUBSCRIBE to the podcast - Android | RSS

[Apologies in advance for the audio quality of the Marketing Forum episodes.

The content is still amazing and we hope that you enjoy them.]

During the Friday Activities at the 2017 Float Conference, the industry came together to share their thoughts on four specific areas of marketing in the first ever, Float Center Marketing Forum.

In this special episode, you’ll hear from the panel discussion on pricing and membership.

Starting off this section Mike Zaremba, co-founder of the The Float House, walked us through the pricing and membership strategies across their float franchise in Canada.

After Mike’s talk, you’ll hear a group discussion among him and the rest of the panelists:
Ray Thoma – The Float Spot
Nick Dunin – Beyond Rest
Sean Lavery – Float Toronto

After the discussion, we opened things up for some audience Q & A.

The Float Center Marketing Forum was one of the many Friday Activities held at the 2017 Float Conference. This was an experimental activity that we plan on doing again, but we would love your feedback.

What would you like to hear from future Marketing Forum panels?

Email forum moderator, Derek Wyatt (derek@floathq.com), with your suggestions.

Podcast: Play in new window | Download | Embed

Never Miss an Episode, SUBSCRIBE to the podcast - Android | RSS

[Apologies in advance for the audio quality of the Marketing Forum episodes.

The content is still amazing and we hope that you enjoy them.]

During the Friday Activities at the 2017 Float Conference, the industry came together to share their thoughts on four specific areas of marketing in the first ever, Float Center Marketing Forum.

In this special episode, you’ll hear from the panel discussion on customer relations and experience.

Starting off this section Carol Johnson, co-owner of the Zero Gravity Institute, walked us through a day in the life of a floater at her center in Austin, TX.

After Carol’s talk, you’ll hear a group discussion among her and the rest of the panelists:
Graham Talley – Float On
Matt Smith – Modern Gravity
Kevin McCulloch – Float Stl.

After the discussion, we opened things up for some audience Q & A.

The Float Center Marketing Forum was one of the many Friday Activities held at the 2017 Float Conference. This was an experimental activity that we plan on doing again, but we would love your feedback. What would you like to hear from future Marketing Forum panels?

Email forum moderator, Derek Wyatt (derek@floathq.com), with your suggestions.

Podcast: Play in new window | Download | Embed

Never Miss an Episode, SUBSCRIBE to the podcast - Android | RSS

***NEW INTERVIEW FOR 2017***

David Vobora is the founder of the Adaptive Training Foundation, a non-profit that focuses on creating both physical and mental training programs for athletes, especially those with physical disabilities. David joins Ashkahn to talk about his story, and how he started incorporating floating into the work he does.

This episode is brought to you by the San Francisco Salt Co.

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